ARTOGO has created hundreds of extraordinary paid virtual exhibitions using Matterport's digital twin platform, attracting over 4 million visitors to digital art exhibitions.
On March 19, 2024, GlobeNewswire reported that Matterport announced ARTOGO, Asia's largest virtual exhibition platform, is leveraging Matterport as its preferred 3D technology to revolutionize the art sector.
ARTOGO, an online art platform, was founded in April 2021 with a vision to revolutionize the art world by creating a digitized art and culture ecosystem unrestricted by time and geography. Incubated by Google and Taiwan's local AppWorks Accelerator (a turbo engine for seed-stage startups), ARTOGO has flourished to become Asia's largest virtual online tour platform.
ARTOGO provides Matterport-powered immersive digital experiences, allowing users to explore international art exhibitions anytime, anywhere. The company collaborates with major art museums, galleries, museums, and historical sites across Asia, offering a comprehensive approach to digital art exhibitions, covering content licensing, editorial curation, photography, modeling, production, distribution, and ticket sales.
After exploring various digital solutions, ARTOGO chose Matterport's digital twin platform to bring art to life in an immersive 3D way, hosting over 450 virtual exhibitions and attracting over 4 million views. In addition to the Matterport digital twin technology powering the ARTOGO virtual exhibitions, ARTOGO also leverages Matterport's developer tools to create unique online experiences tailored to the art and culture sector.
Howard Yang, Co-founder and CEO of ARTOGO, stated: "When we first started exploring the digital experience of online exhibitions in 2019, we considered many different ways to digitize exhibitions and create a platform that the public could browse at will." "After evaluating different solutions, it became clear that choosing Matterport's 3D technology was the right decision. By using Matterport digital twins, we elevated the digital visitor experience to such a high level that it now attracts paying customers."
The online paid viewing model is a huge boon for the art and culture sector, creating new revenue streams with great potential to attract visitors worldwide. In 2024, ARTOGO plans to launch more than 20 paid exhibition experiences globally, and these experiences are expected to reach a new milestone of 100,000 ticket sales.
One of the most impressive features that the ARTOGO team believes the Matterport 3D camera and digital twin platform offer is Matterport's Dollhouse view. The Dollhouse view enables viewers to rotate the 3D model from any angle to fully appreciate the layout and how the 3D space comes together room by room, floor by floor.
"No other solution at the time offered this option. We loved the immersive experience that Matterport's Dollhouse mode brought to visitors, and the feature worked out-of-the-box," said Howard Yang. "Using Matterport technology, we can enhance the experience so that when taking a 3D tour, our exhibition and museum visitors can see the entire space in 3D and accurately see how the exhibition flows through different rooms."
"Historically, art has been the preserve of a few. ARTOGO is proving that with our immersive 3D technology, art can be shared, preserved, and appreciated in a more accessible form for all walks of life," said Jay Remley, Matterport's Chief Revenue Officer: "ARTOGO is driving innovation in art across Asia and defining premium digital exhibition experiences that people are ultimately willing to pay for. We look forward to supporting their growth and making art, global design, and culture more accessible to people."
Another key advantage of using Matterport as the technology behind ARTOGO's virtual tours is the freedom and flexibility provided by Matterport's solution. Benjamin Chen, Co-founder and CTO of ARTOGO, continued: "Crucially, Matterport's SDK integration allows us to create unique online experiences tailored to the needs of the art and culture sector."
Walt Chuang, Co-founder and Marketing Director of ARTOGO, explained: "Our goal is to promote the exchange of cultural content between different countries and allow people all over the world to enjoy different exhibitions and guided tours immersively. To this end, we use Matterport technology to create virtual tours that can be experienced online no matter where you are."
To create digital tours, the ARTOGO team focuses on three core elements: quality content, excellent experience, and a powerful platform. In addition to integrating content from art and cultural centers around the world, ARTOGO also leverages Matterport's SDK to develop unique immersive guided tour experiences.
Matterport partners with leading institutions to digitize the world's most unique art and design collections, making them accessible to the world. This includes the digitization of Design Miami/Basel, Design Miami/, and the Miami Design District, as well as the first digital presentation of Robin Eley x David Korins' private collection for a gallery opening.
Matterport helps customers better access, understand, and utilize real estate through its next-generation 3D digital twin solutions for real estate marketing, facilities management, and design and construction management.
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Our company, 3DMart, also previously held an online seminar with Matterport and ARTOGO to introduce everyone to the various advantages of Matterport's panoramic scanning technology and how it affects the application and development of different industries.
View the review article👉 A Wonderful Review of the 2024 Matterport 3D Space Scanning Online Seminar, to help you thoroughly understand this future-leading technology!
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